El Segundo, CA (February 8, 2013) – Playmates Toys is set to unveil the action-packed next generation of the Teenage Mutant Ninja Turtles^® toy line, inspired by Nickelodeon’s hit new CG-animated show. New elements, including the mysterious Ooze substance and Turtle-loving pizza, have been added to the product line and will be displayed at the American International Toy Fair in New York City, February 10-13, 2013, Booth #1525.

Teenage Mutant Ninja Turtles premiered on Nickelodeon on Sept. 29, 2012 and was an instant hit, drawing almost 12 million viewers during its premiere weekend. Coinciding with the series, Playmates Toys, the mastermind responsible for the successful toy line over the last three decades, introduced a new line which became one of the top action figure brands by the end of 2012.

Turtles were on a slew of Holiday “Hot Toy Lists”, and the Turtles Shellraiser group vehicle, along with the property as a whole, were both selected as finalists in the 2013 Toy of the Year (TOTY) Awards, a prominent awards program from the Toy Industry Association.

“The wildly successful launch of the toy line last year further proved the incredible enduring appeal of the Teenage Mutant Ninja Turtles,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The Turtles are true timeless heroes to kids and Playmates Toys is delighted to continue developing toys that capture the unique ninja play experience for a new generation of kids to enjoy.”

“Playmates has done an amazing job at capturing the look, humor, action and depth of the Teenage Mutant Ninja Turtles series into great play experiences for kids and fans of all ages,” said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon. “The tremendous success of the series, coupled with the outstanding launch of our toys makes us excited to introduce our second installment of products to wow our fans.”

Playmates Toys has added new products packed with Ninja fun to the line, including all-new action figures, a line of Ooze-infused products, remote-controlled products, playsets, vehicles and role play gear.

Highlights of the 2013 Teenage Mutant Ninja Turtles line from Playmates Toys include the following:

Action Figures

New waves of Basic Action Figures will be introduced throughout the year, including Leatherhead, Baxter Stockman, Cockroach Terminator, as well as Stealth Tech Leonardo, Raphael, Donatello and Michelangelo. The highly detailed basic action figures contain more than 12 points of articulation and are uniquely sculpted, with heights ranging from 4.25” to 5.5.” Each figure is compatible with most of the vehicles and playsets in the line.

Deluxe Action Figures

With the ability to fling out projectiles to take out the enemy, the Flingers Deluxe Action Figures come fully equipped and ready for battle! Kids simply load the different projectiles into the backpacks of each figure, roll the figures across a hard surface and watch as the contents of their backpacks launch! Each figure comes decked out in battle armor and with personal projectiles. Leonardo launches 10 sewer lids, Michelangelo includes 10 pizza pie discs, Donatello includes 3 Bo Staffs and Raphael includes 3 Sai weapons.

Leonardo, Raphael, Donatello and Michelangelo are always ready for a battle against Shredder and the evil Foot Clan, and now the Turtles can be thrown into the battle with the Throw N’ Battle Deluxe Figures. Decked out in their night ninja outfits, the Throw N’ Battle Turtles start out in stealth mode with their legs and arms folded behind their head. Give them a toss into the battle and they spring to their feet, unleash their weapons and are ready to take out Shredder and the Foot!

Classic Collection

The Classic Collection Action Figures reflect the look of the original Teenage Mutant Ninja Turtles from the 80’s TV show. The assortment is expanding this year to include the Turtles' arch-nemsis Bebop and Rocksteady. Each figure stands 6 inches tall, features more than 30 points of articulation and is authentically detailed to appeal to the true action figure collector. Each figure will come with its core Ninja weapons and a personalized sewer lid cover name base.

Ooze Segment

Get ready for ultimate Ooze action with the Mutagen Ooze Action Figures! Outfitted in their Ooze Bustin’ gear, the Turtles have discovered a way to safely handle the Ooze (the mysterious substance that transformed the Turtles from pets to ninjas) and fling it back at the Kraang and the many mutants. Each Turtle is fully articulated and comes with a backpack and scoop that kids can load up with Mutagenic Ooze (Ooze sold separately). Kids just push down the plunger to squirt the Ooze into the scoop and then they can fling the Ooze at the bad guys! Figures included are Ooze Chuckin' Mikey, Ooze Launchin' Leo, Ooze Scoopin' Donnie and Ooze Tossin’ Raph.

Handle the Mutagen Ooze Canisters with care! Ooze is the mysterious substance that transformed Leonardo, Michaelangelo, Raphael and Donatello from pet turtles into the heroes in a half-shell that they are today - but also created their many mutant friends and foes. Each 2.4 oz canister of Mutagen Ooze comes with a bonus mini Turtle inside. Kids can collect all four and can use this creepy compound across the entire Mutagen Ooze figure and vehicle segment.

Cruise the Ooze with the Mutagen Ooze Sewer Cruiser, a fast-floating wet ski, complete with its own slick defense system - a cooler contraption to diffuse the Ooze and ice any Kraang in pursuit. The Sewer Cruiser floats so it can be used on land or in water. It is compatible with most of the Turtles basic action figures (sold separately).

Turtle-ize the skies with the Mutagen Ooze Drop Copter, an airborne assault helicopter, complete with twin tubs to diffuse the Ooze on the Foot Clan. Fast spinning propeller blades and a real working winch help the Turtles race to the rescue and get out of danger quickly. The Drop Copter is compatible with most of the Turtles basic action figures (sold separately).

Remote Control Vehicles

Drive the Turtles into their next battle with the Ninja Control Shellraiser, a full function, remote control vehicle. From rail-riding to street-surfing, Donatello’s customized combat creation packs a powerful punch. With the green team all aboard, the Turtles will cream the Kraang with a frenzy of fast-firing sewer covers. This vehicle comes with full-steering remote-control action, as well as the ability to control the rapid-fire sewer-cover cannon. The Ninja Control Shellraiser is compatible with most Turtles basic action figures (sold separately).

Turtle Vehicles As seen in the hit TV show, the Patrol Buggies are individually customized and ready for action! Two assortments are available; Leo and Donnie’s Patrol Buggy and Mikey and Raph’s Patrol Buggy. With Leo and Donnie’s Patrol Buggy, kids can run the Foot off the road with Leo’s rocket “grenade” or scare them to the sidewalk with Donnie’s Kraang-crushing big wheels. With Raph and Mikey’s Patrol Buggies, kids can blast the Foot Clan from the fast lane! They can run Dogpound out of town with Raph’s reloadable road rash missile or crush Fishface’s robo-feet with Mikey’s mighty monster wheels. All four vehicles can also snap together to become the ULTIMATE MEGA PATROL BUGGY! The Patrol Buggies are compatible with most of the Turtles basic action figures (sold separately).

It’s triple turbo terror as the Kraang launch an aerial alien assault with the Hover Drone. Will the Turtles strike back and repel the robo raiders? With triple-turning turbines and two spring loaded missiles, the Kraang are on the attack. The Hover Drone is compatible with most Turtles basic action figures (sold separately).

From the streets to the sewers of NYC, the Ninja AT3 vehicle is equipped to handle any terrain as the Turtles seek out and battle against the evil Foot! The AT3 is the latest of Donatello’s vehicle creations and comes equipped with a powerful spring loaded missile projectile to stop Shredder and the Foot in their tracks. The AT3 is compatible with most of the Turtles basic action figures and comes with an exclusive Leonardo action figure decked out in his moto-cross riding outfit, helmet and gloves.

Playsets

A classic theme for the Teenage Mutant Ninja Turtles and re-established in the new Nickelodeon CG-animated series, Playmates Toys has combined the compact look and feel of a pizza box with a fully featured playset in the new Anchovy Alley Pop-Up Pizza Playset. The pizza box pops open into a subway scene that stands 18 inches tall. Ninja action features in the playset include a portable pizza oven that flings fresh pizzas, floor traps, a trick sewer cover that throws the bad guys for a loop and an abandoned subway tunnel. The playset is compatible with most Turtles basic action figures (sold separately).

Role Play

Now the Teenage Mutant Ninja Turtles are available at your finger tips with the Turtle-Comm! As seen in the hit TV show, the Turtle-Comm is the Turtles go-to device to communicate with each other. The Turtle-Comm lets kids call the Turtles, or the Turtles will even call them. All four Turtles even have their own unique play patterns. Go on missions with Leonardo, train with Raphael, listen to jokes from Michelangelo and answer Turtle trivia questions from Donatello.

The transformation into a hero-in-a-half shell is not complete without having the authentic Teenage Mutant Ninja Turtles Shell! This tough as nails, one size fits all, PVC plastic Turtle shell includes adjustable straps that fit over the shoulders and around the waist. The shell is compatible with the Ninja Combat Gear role play weapons and includes two holsters on the right and left backside of the shell to hold kids’ weapons as they get ready for battle. The shell also includes an inner handle so kids can remove the shell from their back and use it as a front shield.

Kids can immediately transform themselves into their favorite Teenage Mutant Ninja Turtle with the Ninja Turtles Deluxe Mask Assortment! This deluxe assortment includes masks for Leonardo, Raphael, Donatello and Michelangelo just as they appear in the hit TV show. The one size fits all masks include the Turtles signature colored bandana, an elastic strap and a soft rubber inner mask for comfort and fit.

####

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES^®, HEARTS FOR HEARTS GIRLS^® and WATERBABIES^®. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit www.playmatestoys.com or www.facebook.com/PlaymatesToys. 

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB)

Tori Fernandes
Nickelodeon 
212-846-4942
Tori.Fernandes@mtvstaff.com

Allison Matteo
Coyne PR
973-588-2232
amatteo@coynepr.com

New Playmates Toys Line Inspired by Nickelodeon’s New CG-Animated Teenage Mutant Ninja Turtles

El Segundo, CA (August 1, 2012) – In a totally epic return, Teenage Mutant Ninja Turtles, one of the most popular kids' entertainment brands of the past 25 years, will emerge from the sewers to delight kids of all ages this holiday season.

Playmates Toys, the driving force behind the global toy sensation for decades, has unveiled an incredible new product line consisting of action figures, playsets, vehicles, and role play gear, inspired by Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles.  The series, which is produced by Nickelodeon Animation Studio in Burbank, Calif., is set to premiere on September 29 at 11:00 AM on Nickelodeon.

"The original Teenage Mutant Ninja Turtles were a phenomenon featuring iconic characters that appealed to all kids," said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys.  “Now, we are taking the best of the original Teenage Mutant Ninja Turtles and updating them for a whole new generation.  The innovative new toys make the perfect gift so parents can give their kids the opportunity to recreate that unique ‘Ninja Turtles’ experience. Nobody can resist that unique Turtle blend of humor, action and fun-loving personalities.”

"We're excited to continue working with our long-standing partner Playmates on the new Teenage Mutant Ninja Turtles toy line," said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon.  “The new toys capture the excitement of our new series in a way that fans of all ages can appreciate.”

The new Teenage Mutant Ninja Turtles series will be funnier and “ninja-ier” than ever before, as Nickelodeon reintroduces the wildly popular band of reptile brothers to a whole new generation of fans.  The action comedy explores the camaraderie of four teenage brothers learning to rely on one another as they unravel the mystery of their existence and train to become the heroes they’re destined to be.

Leonardo, the leader of the Turtles, aspires to be the perfect hero around his three smart-aleck brothers. Raphael is the biggest and toughest of the brothers, and has little patience for stealth operations, hiding in the shadows or keeping his voice down. Donatello is the analytical, utterly brilliant team inventor who is able to cobble together fantastic weapons and techy accessories from things scavenged from any city dumpster. And Michelangelo is over-the-top fun, easily distracted and is always trying to get in on the latest trends.

The 2012 Teenage Mutant Ninja Turtles line from Playmates Toys includes the following:

Action Figures
The Action Figures contain more than 12 points of articulation and are highly detailed.   Each Turtle figure is uniquely sculpted, with heights ranging from 4.25 inches to 4.75 inches, to capture the individual personalities of the characters from the Teenage Mutant Ninja Turtles TV show. Each Turtle is wearing his signature bandana and comes packed with their two core Ninja weapons and added weapons rack for hours of Ninja playing excitement. 

The Deluxe Power Sound FX Figures deliver battle phrases with awesome sound effects, and come to life like never before!  Each of the figures stand 5.5 inches tall and features proprietary wire coil activation in the arms and legs that trigger heroic battle phrases, such as “I’m invincible!” and “Hiiiiiiii-yaa!”

The Classic Collection Action Figures reflect the look of the original Teenage Mutant Ninja Turtles from the 1988 TV show. Each Turtle stands 6 inches tall, features 34 points of articulation (the most articulated Turtles figures ever made by Playmates) and is authentically detailed to appeal to the true action figure collector.

Vehicles
When the Turtles need to travel together to take down Shredder and the Foot Clan, they all pile into the Shellraiser. With entrances on the top, in the front and on the side of the car, the Shellraiser can fit up to eight Basic Action Figures inside.  The Shellraiser really packs a punch with Ninja Battle Boost technology, including a spring loaded cannon on the top of the car and a side door that automatically opens with the touch of a button featuring a Turtle that flies out, does 360 degree flips around the bar and destroys whatever enemy is in the way!

The Sewer Spinnin’ Skateboard is compatible with all the Basic Turtle Action Figures and comes ready to shred!  The skateboard looks just like the one featured in the TV show and includes Ninja Battle Boost technology that allows it to perform over 10 different skateboard tricks. 

With the Rippin’ Rider, the Turtles can hit the road ready for battle! Compatible with all the Core Turtle Action Figures, the Rippin’ Rider comes complete with classic Turtle details and textures, including chopper front forks, quadruple rear exhaust and a T-shaped headlight to seek out The Foot wherever they are hiding. 

A true Ninja needs a stealthy ride with awesome looks and details, and the Ninja Stealth Bike more than delivers!  As seen in the TV show and compatible with all the Basic Turtle Action Figures, the vehicle features a textured turtle shell that covers the turtle from head to toe, and to on-lookers from above, makes it look just like the street.  But with Ninja Battle Boost technology and the flip of a button, the shell opens, revealing a Ninja Turtle ready for battle!  The cycle comes with an exclusive Raphael action figure.

A bad enemy like the dreaded Foot Soldiers need a bad ride, and the Dragon Chopper is a really, really bad ride!  As seen in the TV show and compatible with the Foot Soldiers and all four Basic Turtle Action Figures, the Dragon Chopper includes Ninja Battle Boost technology. Kids simply push the activation button and watch as the action figure performs a 360 degree flip over the handle bars and lands on its feet, ready for battle!  The Dragon Chopper comes with an exclusive Foot Soldier action figure.

Playsets
The ultimate playset for Teenage Mutant Ninja Turtle fans, the Secret Sewer Lair Playset is big, and ready for Ninja battle action!  This playset will have kids creating their own Lair of excitement as they become the leader of the pack, swinging into action, training the Turtles and defeating Shredder once and for all! Standing 42 inches tall and resembling the Sewer Lair that is home to the Turtles in the TV show, the Secret Sewer Lair includes more than 20 different exciting Ninja features.

Role Play
Do you have what it takes to become a Ninja Turtle?  With the Ninja Combat Gear, kids can Turtle-up in their favorite Ninja gear to find out! Each set includes the Turtle’s authentic ninja weapon, signature bandana and throwing stars that will help transform kids into their very own hero in a half shell! 

Ever wonder what it would be like to be Leonardo and battle with his fierce Katana Sword?  Now you can with Leonardo’s Stealth Sword!  The fierce Katana Sword looks just like the one from the TV show and delivers the same power, and then some! It includes two modes of play; training and battle mode, and displays awesome light-up effects and Leo’s voice as kids swing to defeat the enemy mutant!

###

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS and WATERBABIES. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. 

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Teenage Mutant Ninja Turtles Make Epic Return and Hearts For Hearts Girls Embraces New Cultures From Around the World

El Segundo, CA (February 12, 2012) – Playmates Toys, a leading marketing and distribution company in the global toy industry, will unveil several new product lines at Toy Fair in New York City, February 12-15, Booth #1829, that have plenty of action and excitement for both boys and girls. Fresh from the sewer and leading the pack of new products, Teenage Mutant Ninja Turtles are making a totally epic return. Playmates Toys is captivating the hearts of girls as well, with expansions to its Hearts For Hearts Girls doll line, the re-launch of the incredibly popular Waterbabies line and a charming new collection inspired by Build-A-Bear Workshop®.

One of the most popular kids' entertainment brands for the past 25 years, Teenage Mutant Ninja Turtles will emerge from the sewers just in time for Toy Fair. Playmates Toys has been the driving force behind the global toy sensation for decades and is now unveiling an incredible new product line consisting of all-new TMNT basic and deluxe action figures, playsets, and vehicles, as well as Ninja role-play gear to really get kids in on all the action. Inspired by Nickelodeon's all-new CG-animated Teenage Mutant Ninja Turtles, currently in production at the Nickelodeon Animation Studio in Burbank, Calif., the series is set to premiere in Fall 2012.

"A world-class phenomenon, the original Teenage Mutant Ninja Turtles captured the attention of kids with its iconic band of four reptile brothers," said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. "Playmates is thrilled to reach a whole new generation of fans by taking the best of the original Teenage Mutant Ninja Turtles and updating them in exciting new ways. The new toy line provides kids today with the pleasure of recreating that one-of-a-kind 'Ninja Turtles' experience."

Playmates Toys is also unveiling three new product lines that are sure to grab the hearts of little girls. From dolls that empower girls to give back, to a baby reborn to a new generation, this collection will not only offer exciting new play value, but will instill the power of learning in fun new ways.

"We're extremely proud to debut the diverse new offerings for girls this year," said Gina Beebe, Senior Vice President of Girls Marketing, Playmates Toys. "These new products are a perfect combination of education and entertainment for parents who are looking for unique and interactive ways to expose their daughters to products that go beyond the usual idea of play. For example, the Hearts for Hearts Girls doll line is an excellent way for parents to teach their daughters about different cultures and how they, too, can become agents of change in their communities, their countries, and around the world."

A charitable doll line and fashion collection from Playmates Toys, Hearts for Hearts Girls has quickly been growing in popularity and will be introducing three new dolls at Toy Fair. Each doll in the line represents a real girl from a real place around the world, and each has a story to share. The new additions to the line represent the Navajo Nation, Brazil, and New Orleans, and all nine dolls in the line come to life with a fully interactive website that lets girls discover different cultures, hear about girls just like them and learn how they too can make an impact, since girl power is global. A portion of each doll sale is donated to a non-profit organization that helps children from that doll's country. Playmates Toys is working with non-profit partner World Vision to make this happen.

Giving birth to a new generation of baby dolls, Playmates Toys is re-launching the incredibly popular Waterbabies line. The water-filled dolls that offer a unique play experience for girls were first introduced in 1991, and quickly became a favorite among girls in America. Each unique doll features patented water-filled technology to simulate the look and feel of a real baby, and the new line features fresh themes and fashions, giving a modern twist to these beloved baby dolls, while still embracing the classic caring and nurturing play pattern. Included in the line are babies that tell the story of what each dreams of becoming, twins, and babies that giggle when their tummy is gently tickled.

Playmates Toys is also bringing Build-A-Bear Workshop further into the hearts of girls with a charming new collection of figures and playsets. The new Build-A-Bear Workshop Collection from Playmates Toys includes dressable animal friend figures, outfits and accessories, as well as play environments that encourage girls to unleash their imagination and to express their creativity. Girls can mix and match the entire collection to engage in the most creative play imaginable! First introduced in 1997, Build-A-Bear Workshop has since become one of the most popular plush brands in the world, delighting kids with an interactive make-your-own stuffed animal experience.

Alli Matteo / Coyne PR
973-588-2232
amatteo@coynepr.com

Playmates Toys Unveils New Toy Line Inspired by Nickelodeon's New CG-Animated TMNT at American International Toy Fair

El Segundo, CA (February 10, 2012) – In a totally epic return, Teenage Mutant Ninja Turtles, one of the most popular kids' entertainment brands of the past 25 years, will emerge from the sewers just in time for Toy Fair in New York City, February 12-15, Booth #1829.

Playmates Toys, the driving force behind the global toy sensation for decades, will unveil an incredible new product line consisting of all-new TMNT basic and deluxe action figures, playsets and vehicles as well as Ninja role-play gear. Inspired by Nickelodeon's all-new CG-animated Teenage Mutant Ninja Turtles, currently in production at the Nickelodeon Animation Studio in Burbank, Calif., the series is set to premiere in Fall 2012. And the excitement is already building...

"The original Teenage Mutant Ninja Turtles were a phenomenon featuring iconic characters that appealed to all kids," said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. "Now, we are taking the best of the original Teenage Mutant Ninja Turtles and updating them for a whole new generation. The innovative new toys will allow kids today the opportunity to recreate that unique 'Ninja Turtles' experience. Nobody can resist that unique Turtle blend of humor, action and fun-loving personalities."

"We're excited to continue working with our long-standing partner Playmates on the new Teenage Mutant Ninja Turtles toy line. Playmates understands the property and has helped us reinterpret the toys from a fresh perspective, while staying true to the action and fantasy of this iconic franchise," said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon."The new toys capture the excitement of our new series in a way that fans of all ages can appreciate."

The new Teenage Mutant Ninja Turtles series will be funnier and "ninja-ier" than ever before, as Nickelodeon reintroduces the wildly popular band of reptile brothers to a whole new generation of fans. The action comedy explores the camaraderie of four teenage brothers learning to rely on one another as they unravel the mystery of their existence and train to become the heroes they're destined to be. Traveling to the surface from their sewer lair home for the first time, the Turtles experience many "firsts," from battling evil denizens to eating their beloved pizza.

Leonardo, the leader of the Turtles, aspires to be the perfect hero around his three smart-aleck brothers. Raphael is the biggest and toughest of the brothers, and has little patience for stealth operations, hiding in the shadows or keeping his voice down. Donatello is the analytical, utterly brilliant team inventor who is able to cobble together fantastic weapons and techy accessories from things scavenged from any city dumpster. And Michelangelo is over-the-top fun, easily distracted and is always trying to get in on the latest fads.

Action Figures
The Action Figures contain more than 12 points of articulation and are the most highly detailed and articulated Turtle figures ever made! Each turtle figure is uniquely sculpted, with heights ranging from 4.25 inches to 4.75 inches, to capture the individual personalities of the characters from the Teenage Mutant Ninja Turtles TV show. Each Turtle is wearing his signature bandana and comes packed with their two core Ninja weapons and added weapons rack for hours of Ninja playing excitement.

The Deluxe Power Sound FX Figures deliver battle phrases with awesome sound effects, and come to life like never before! Each of the figures stand 5.5 inches tall and features proprietary wire coil activation in the arms and legs that trigger heroic battle phrases, such as "I'm invincible!" and &"Hiiiiiiii-yaa!"

The Classic Collection Action Figures reflect the look of the original Teenage Mutant Ninja Turtles from the 1988 TV show. Each Turtle stands 6 inches tall, features more than 30 points of articulation and is authentically detailed to appeal to the true action figure collector.

Vehicles
The Sewer Spinnin' Skateboard is compatible with all the Basic Turtle Action Figures and comes ready to Shred! The skateboard looks just like the one featured in the TV show and includes Ninja Battle Boost technology that allows it to perform over 10 different skateboard tricks.

With the Rippin' Rider, the Turtles can hit the road ready for battle! Compatible with all the Basic Turtle Action Figures, the Rippin' Rider comes complete with classic Turtle details and textures, including chopper front forks, quadruple rear exhaust and a T-shaped headlight to seek out The Foot wherever they are hiding.

A true Ninja needs a stealthy ride with awesome looks and details, and the Ninja Stealth Bike more than delivers! As seen in the TV show and compatible with all the Basic Turtle Action Figures, the vehicle features a textured turtle shell that covers the turtle from head to toe, and to on-lookers from above, makes it look just like the street. But with Ninja Battle Boost technology and the flip of a button, the shell opens, revealing a Ninja Turtle ready for battle! The cycle comes with an exclusive Raphael action figure.

A bad enemy like the dreaded Foot Soldiers need a bad ride, and the Dragon Chopper is a really, really bad ride! As seen in the TV show and compatible with Shredder, the Foot Soldiers and the four Basic Turtle Action Figures, the Dragon Chopper includes Ninja Battle Boost technology. Kids simply push the activation button and watch as the action figure performs a 360 degree flip over the handle bars and lands on its feet, ready for battle! The Dragon Chopper comes with an exclusive Foot Soldier action figure.

When the Turtles need to travel together to take down Shredder and the Foot Clan, they all pile into the Shellraiser. Built to run either on the subway rails or on the busy streets of New York City, the Shellraiser has entrances on the top, in the front and on the side of the car, and can fit up to eight Basic Action Figures inside. The Shellraiser really packs a punch with Ninja Battle Boost technology, including a spring loaded cannon on the top of the car and a side door that automatically opens with the touch of a button and a Turtle flies out, does two 360 degree flips around the bar and destroys whatever enemy is in the way!

Playsets
The ultimate playset for Teenage Mutant Ninja Turtle fans, the Secret Sewer Lair Playset is big, and ready for Ninja battle action! This playset will have kids creating their own Lair of excitement as they become the leader of the pack, swinging into action, training the Turtles and defeating Shredder once and for all! Standing 42 inches tall and resembling the Sewer Lair that is home to the Turtles in the TV show, the Secret Sewer Lair includes more than 20 different exciting Ninja features.

Role Play
Do you have what it takes to become a Ninja Turtle? With the Ninja Combat Gear, kids can Turtle up in their favorite Ninja gear to find out! Each set includes the Turtle's authentic noise-making ninja weapon, signature bandana and two throwing stars that will help transform kids into their very own hero in a half shell!

Ever wonder what it would be like to be Leonardo and battle with his fierce Katana Sword? Now you can with Leonardo's Stealth Sword! The fierce Katana Sword looks just like the one from the TV show and delivers the same power, and then some! It includes two modes of play; training and battle mode, and displays awesome light-up effects as kids swing to defeat the enemy mutant!

###

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS; and WATERBABIES. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide.

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

CONTACT INFORMATION:

Gina Beebe/Playmates Toys
(608)848-3135
gbeebe@playmatestoys.com

Allison Matteo/Coyne PR
(973)588-2232
amatteo@coynepr.com

EL SEGUNDO, CA (December 5, 2011) — Playmates Toys is proud to announce that the Hearts For Hearts Girls website is the recipient of a 2011 W³ Award. The website was honored with a Silver Award in the “Toy and Hobby” Website Category, and was selected from over 3,000 entries.

The W³ Awards is a Web competition that honors outstanding Websites, Web Marketing, Web Video, and Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide. The W³ Awards is authorized and judged by the International Academy of the Visual Arts, which is an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.

Hearts For Hearts Girls is a charitable doll line and fashion collection from Playmates Toys, which seeks to empower girls to become agents of change in their communities, their countries and around the world. The line features six dolls inspired by real girls from real places allover the world. Each authentically dressed and lifelike doll has her own story to share and is working to change her community in ways unique to her home country. A portion of each doll sale is donated to a non-profit organization that helps children from that doll’s country. Playmates Toys is working with non-profit partner World Vision to make this possible.

The Hearts For Hearts Girls dolls come to life with a fully interactive website that lets girls discover different cultures, read about girls who have overcome challenges, and engage with the dolls through a range of activities. Each doll comes with a special code that lets girls unlock a free membership to the kid-safe website at www.hearts4heartsgirls.com. All girls are welcome to visit the website, but the special code that comes with purchase provides access to a larger array of games and also lets girls create their own “myHeart” page. This special page displays things that girls care about, ways in which they want to help girls or their community, and words to help express how they feel as a Hearts For Hearts Girl. They can change the page as often as they like!

The development of the website took careful planning and execution with a variety of talented design and game development partners, including 1:1 Ratio, Splashworks.com, and game guru Ferry Hallim. “The website was created to let girls realize that every one of them, no matter how young, has the power to change the world—one heart at a time,” said Cindy Rink, Executive Web Producer for Playmates Toys. “The website is now a living entity, consisting of immersive games and activities, and stories of both the dolls and real girls who will hopefully serve as an inspiration to others.” For more information about the W³ Awards, please visit www.w3award.com.

CONTACT INFORMATION:
Allison Matteo
Coyne PR
973-588-2000
amatteo@coynepr.com

EL SEGUNDO, CA, 18 October, 2011 – Playmates Toys, Inc., announced today the appointment of marketing and distribution partners across a number of major international markets for toys inspired by Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles. Currently in production at the Nickelodeon Animation Studio in Burbank, Calif., the show is set to premiere in Autumn 2012, with a feature film to follow from Paramount Pictures. The news was announced on the eve of Brand Licensing Europe by Thomas Chan, Chairman of Playmates Toys.

The all new Teenage Mutant Ninja Turtles toy line is scheduled to launch in Autumn 2012 in the US and Canada to coincide with the premiere of the brand new CG-animated series from Nickelodeon and will be available in most international markets in 2013. Playmates’ US launch of the new Teenage Mutant Ninja Turtles toy line will coincide with the premier of the Nickelodeon series.

Marketing and distribution partners appointed for the respective territories are:
• Australia: Headstart
• Canada: Spin Master
• European countries, including Belgium, France, Greece, Italy, the Netherlands, Spain, Turkey, the United Kingdom: The Giochi Preziosi group
• Germany, Austria, Switzerland: Stadlbauer
• Middle East and North Africa region: Toy Triangle
• New Zealand: Planet Fun
• Portugal: Concentra
• Russia: Gulliver
• South Africa: Prima Toys

“We are privileged to be working with Nickelodeon to create the all new toy line for a whole new generation of kids and reaffirm the brand as an evergreen franchise.  Together with the appointed distribution partners, industry leaders in their respective markets, we will deliver exciting Teenage Mutant Ninja Turtles toys to kids everywhere in the world,” said Thomas Chan, Chairman of Playmates Toys.

Michael Connolly, Head of Consumer Products, Viacom International Media Networks commented, "We're delighted to be working with our long-standing partner Playmates on the impressive toy line based on the new Teenage Mutant Ninja Turtles series.  Our appointment of Playmates as a trusted global partner reflects the potential we see in this property and in turn, their appointment of key distribution partners around the world gives us an unbeatable cross-market team with which to launch the new property."

Considered one of the most popular kids’ television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird.  It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases.  The property also has translated into a significant consumer products business — with DVDs, video games, toys and more — that has generated billions of dollars at retail.

Contact:
Stacey Bender/Alana Pelosi
Bender Hammerling Group PR
973-744-0707
Stacey.Bender@bhgpr.com
Alana.Pelosi@bhgpr.com

NEW YORK, NY (June 2011)—AllyKatzz.com—the premier media company for tween-teen girls—announces that Hearts For Hearts Girls, from Playmates Toys Inc., will join in the UN International Year of Youth Culmination Celebration on August 11th. This monumental event is hosted by actress and UN Youth Champion, Monique Coleman, and powered by AllyKatzz. The event allows girls a platform to speak out and be heard on important issues in the world.  

“It is with great excitement and pride that Hearts For Hearts Girls is partnering with AllyKatzz and Monique Coleman to make this event possible,” said Gina Beebe, Senior Vice President of Playmates Toys Inc. and co-creator of the Hearts For Hearts Girls dolls. “The mission, which focuses on the empowerment of young women working toward positive social change, aligns seamlessly with the efforts of Hearts For Hearts Girls.”  

Hearts For Hearts Girls is a charitable doll line, which features six different dolls each representing a girl who is working to make a difference in her community and culture. Hearts For Hearts Girls seeks to demonstrate to youngsters that they can make a difference at any age. A portion of proceeds of the purchase of Hearts For Hearts Girls dolls is donated to their charitable partner, World Vision, a nonprofit that helps children from that doll’s country or region. To further educate girls about the underdeveloped areas of the world and the power of girls, the Hearts For Hearts Girls website, www.hearts4heartsgirls.com, features learning activities and games as well as intriguing stories of other girls making a difference in the world.

Upon the conclusion of her UN International Year of Youth world tour in August 2011, Monique Coleman, the first-ever UN Year of The Youth Champion, will host this International Year of Youth Culmination Celebration at UN Headquarters in NYC.  The UN International Year of Youth Culmination Celebration will begin at the UN with a morning summit session featuring 192 female delegates ages 11-24, reflecting the number of members of the General Assembly at the UN. These delegates will be selected from various organizations that support girls and young women, among them a group Monique encountered during her world tour. Attendees will include young women who have played leadership roles in their communities and who are committed to the ideals of the UN and the empowerment of young people working toward positive social change. The morning schedule features keynote speakers and members of the press who will listen to and discuss issues that are important to girls and young women.

The afternoon program, The International Year of Youth Changemakers Sessions, hosted by Monique Coleman and powered by AllyKatzz—will continue at Alliance Francaise and engage girls in hands-on leadership activities and breakout sessions. Here the girls will engage with Hearts For Hearts Girls and World Vision by assembling "Promise Packs" for needy children, including a personal note from the girls. The session will be featured on Comcast Kabillion GirlsRule! TV on Demand, and air the positive activities and sessions as the girls partake in them. 

To learn more about the International Year of Youth Culmination Celebration, the International Year of Youth Changemakers Session and to apply to be a Delegate, log onto www.allykatzz.com and click on “Summits.” There you can find what you need to apply to be one of the 192 very special delegates. All delegates will get to attend the event for free.  

In providing young girls with this communication platform, the Culmination Celebration will support the UN’s Millennium Development Goals, specifically in their pledge to promote gender equality and empower women worldwide.  “Hearts For Hearts Girls is the perfect partner in reaching our goals to empower our youth,” said AllyKatzz Founder and CEO, Denise Restauri. “They, too, are about educating and encouraging girls to speak out about social issues and make a difference.”

About AllyKatzz

AllyKatzz is a media company that provides online and offline platforms for girls and young women to speak out, be heard and change the world.   AllyKatzz.com is the premier online platform for girls and young women to share information about what is going on in their worlds through social networking and news. The site, which is open to all teen and tween girls, also features a dedicated team of young female reporters who blog about today’s news. Most importantly, AllyKatzz.com is a 100% monitored network that gives girls a safe place to speak and be heard; AllyKatzz hires college students and adults to read every word and review every photo before they are posted on the site.

AllyKatzz.com is a cool, fun, and diverse community where girls go to tackle real issues, connect with others, be creative, problem solve, be heard, express and share their opinions, ideas, concerns, hopes and dreams. Additionally, AllyKatzz hosts an annual summit celebration that brings the platform offline, where girls and young women join together to interact with the press, politicians and various organizations, enabling them to speak up and be heard by the world. AllyKatzz Founder and CEO Denise Restauri is often featured on CBS The Early Show, The Today Show, BBC America, ABC, NPR, E!Online, in USA TODAY, People magazine and more as an expert on teen and tween issues. For more information, visit www.AllyKatzz.com. 

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS, WATERBABIES and FAMILY GUY.  From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide.

About World Vision

World Vision is a humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.  We serve all people regardless of religion, race, ethnicity, or gender. For more information, visit www.worldvision.org.

CONTACT:
Playmates Toys, Inc.
Dani Tauzin
Tel: 310-252-8002
Email: DTauzin@playmatestoys.com

El Segundo, February 7, 2011—Playmates Toys Inc. announces today the appointment of William W. Beebe III as Senior Vice President of U.S. Sales, effective immediately. Beebe will be based in the El Segundo office and report into Thomas Chan, Chairman and Group CEO.

“Bill is among the most respected professional sales executives in the industry today. His extensive knowledge, skills and experience will be of benefit to Playmates Toys as we continue to expand our product lines and strengthen our core management team,” said Thomas Chan.

Beebe has over 30 years experience in a variety of sales, marketing, licensing and senior management positions with many of the toy industry’s largest companies. He began his career at Hasbro where he rose through the ranks in the sales organization over the course of 15 years to Vice President of Sales. Beebe also served as Senior Vice President of Sales and Marketing for Bandai America where he was responsible for license acquisition. As Executive Vice President/General Manager at Character Direct, Bill was responsible for the overall management of the new business division of Li & Fung. Before re-joining Playmates Toys, Bill was most recently President of North America for Senario.

Please Note: Headshots are available upon request.

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well respected and innovative marketing and distribution companies in the global toy industry with proven track record in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises—including Teenage Mutant Ninja Turtles—from its offices in California and Hong Kong.

Playmates designs, develops, markets and distributes its products in over 60 countries worldwide.

Playmates Toys Inc. (HKSE: 0869)

A united global front of girl power delivered one doll at a time is what Playmates Toys' Hearts for Hearts Girls doll line hopes to accomplish. The line of multicultural dolls, designed by Gina Beebe, delivers a socially conscious message.

The dolls ($24.99 each) launched at Chicago-area Target and Toys R Us stores last week and will be sold exclusively at the retailers and online at target.com and toysrus.com through the holiday season. They include Consuelo from Mexico City, Lilian from Belarus, Dell from the Appalachian Mountains of Kentucky, Rahel from Ethiopia, Tipi from Laos and Nahji from India. Each 14-inch doll is dressed in authentic clothing reflective of her culture and comes with a book telling her story. Beebe chose girls from these six regions because the "areas are underserved," she said.

"It's hard to believe but even in America, areas like the Appalachians are without electricity and indoor plumbing," Beebe said.

The dolls were created to deliver an empowering social message to girls of varying ethnic backgrounds. For instance, Nahji breaks out of the traditional subservient role of the women of her culture to encourage the young girls working the tea fields of India to seek education.

Beebe thinks shedding light on underdeveloped areas of the world will bring about change.

"I believe girls and women of the world will break the cycle of poverty," she said.

The dolls already are receiving industry accolades, including making Dr. Toy's 2010 Best 100 Products list, along with being recognized by Dr. Toy (Stevanne Auerbach, Ph.D., who has been reviewing children's products for nearly 25 years) as one of the 10 Best Socially Responsible Products for 2010.

Along with raising social consciousness, the dolls are raising money for charity.

World Vision, which is dedicated to working with families and their communities worldwide to tackle the causes of poverty and injustice, is the first recipient of donations. Playmates Toys is donating 6.5 percent from the sale of each doll to World Vision. The company plans to partner with other charitable organizations in the future.

"Our vision is to help millions of children by raising funds to help underdeveloped areas worldwide, while teaching girls around the world to respect other cultures," Beebe said.

For more information on the dolls, visit hearts4heartsgirls.com. The interactive website also includes authentic music and cultural details for each doll.