Nelvana Teams with Oktobor and Playmates Toys for Mech Mice
Alli Matteo/Coyne PR (Playmates Toys)
Kate Calder/Corus Entertainment
CANNES (October 6, 2015)— Corus Entertainment’s Nelvana has partnered with Oktobor Animation and Playmates Toys to develop and produce Mech Mice, an animated action-comedy slated for a 2017 premiere.
Geared toward kids 6 to 11, the CG series will follow a ragtag team of heroic hi-tech mice ready to save the world. Playmates Toys will act as the global master toy partner for the brand, which is based on an idea from Club Penguin creator, Lance Priebe.
“We’re thrilled to announce this array of partnerships that benefit from Oktobor Animation’s world-class capability, Playmates Toys’ strength and history of success, and Lance Priebe’s industry-leading digital gaming expertise,” said Scott Dyer, the president of Nelvana. “Kids will love the high-stakes adventures, robust storytelling and hilariously funny characters found within the Mech Mice world.”
“After two years, Lance Priebe finally figured out how to get mice to pilot their own miniaturized mechs,” said Chris Waters, the executive VP of business development at Oktobor. “With their class-leading expertise in anthropomorphized hero action, there is simply no one better to head up mech design and manufacturing than Playmates Toys. And parents will no doubt be thrilled that we have a global powerhouse like Nelvana on board to train and deploy these adorable, heroic mice into unsuspecting homes all over the world.”
“We are very excited to be working with such industry veterans as Nelvana and Oktobor Animation for this truly unique, one-of-a-kind property,” said Thomas Chan, the CEO of Playmates Toys. “Mech Mice provides a number of unique opportunities to create a highly interactive line of toys that will allow kids to bring Mech Mice to life through their own creative high-octane adventures.”
About Playmates Toys
With a history of nearly 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include today’s #1 selling male action brand, Teenage Mutant Ninja Turtles. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. Follow us on facebook.com/playmatestoys.
Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana is comprised of Nelvana Studio and its distribution arm, Nelvana Enterprises, and owned by Corus Entertainment Inc. Nelvana Studio produces a stable of award-winning and globally renowned brands that focus on comedies, preschool, and boys action series, and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys® and Geminis. Visit the Nelvana website at nelvana.com
About Oktober Animation
Founded in 2010 by lifelong friends, collaborators, and makers of stuff: Jason “Big Bear” Adams, Rob Di Figlia, Dan Wang and Chris Waters, Oktobor Animation has quickly emerged as a top creative and digital content production studio, working extensively with major entertainment brands like Nickelodeon, Dreamworks, Disney, and Mattel. With offices in Los Angeles and Auckland, New Zealand, Oktobor’s diverse international team is united by a love of storytelling, animation, design, and technology.