Playmates Toys, Inc. Announces International Marketing and Distribution Partners for TMNT


Allison Matteo
Coyne PR

EL SEGUNDO, CA, 18 October, 2011Playmates Toys, Inc., announced today the appointment of marketing and distribution partners across a number of major international markets for toys inspired by Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles. Currently in production at the Nickelodeon Animation Studio in Burbank, Calif., the show is set to premiere in Autumn 2012, with a feature film to follow from Paramount Pictures. The news was announced on the eve of Brand Licensing Europe by Thomas Chan, Chairman of Playmates Toys.

The all new Teenage Mutant Ninja Turtles toy line is scheduled to launch in Autumn 2012 in the US and Canada to coincide with the premiere of the brand new CG-animated series from Nickelodeon and will be available in most international markets in 2013. Playmates’ US launch of the new Teenage Mutant Ninja Turtles toy line will coincide with the premier of the Nickelodeon series.

Marketing and distribution partners appointed for the respective territories are:
• Australia: Headstart
• Canada: Spin Master
• European countries, including Belgium, France, Greece, Italy, the Netherlands, Spain, Turkey, the United Kingdom: The Giochi Preziosi group
• Germany, Austria, Switzerland: Stadlbauer
• Middle East and North Africa region: Toy Triangle
• New Zealand: Planet Fun
• Portugal: Concentra
• Russia: Gulliver
• South Africa: Prima Toys

“We are privileged to be working with Nickelodeon to create the all new toy line for a whole new generation of kids and reaffirm the brand as an evergreen franchise.  Together with the appointed distribution partners, industry leaders in their respective markets, we will deliver exciting Teenage Mutant Ninja Turtles toys to kids everywhere in the world,” said Thomas Chan, Chairman of Playmates Toys.

Michael Connolly, Head of Consumer Products, Viacom International Media Networks commented, "We're delighted to be working with our long-standing partner Playmates on the impressive toy line based on the new Teenage Mutant Ninja Turtles series.  Our appointment of Playmates as a trusted global partner reflects the potential we see in this property and in turn, their appointment of key distribution partners around the world gives us an unbeatable cross-market team with which to launch the new property."

Considered one of the most popular kids’ television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird.  It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases.  The property also has translated into a significant consumer products business — with DVDs, video games, toys and more — that has generated billions of dollars at retail.

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