Playmates Toys Ready To Roar As Master Toy Licensee For DreamWorks’ Voltron: Legendary Defender
Alli Matteo/Coyne PR (Playmates Toys)
Seth Fowler/DreamWorks Animation
Toy Line to Launch in Spring 2017
HONG KONG (February 15, 2016)— Let's Voltron! Playmates Toys and DreamWorks Animation today announced plans for a new toy line based on the new DreamWorks Animation series Voltron: Legendary Defender, a re-imagining of the classic property featuring five teenage pilots and mystical robot lions, set to debut as a Netflix Original Series in 2016. Playmates Toys will serve as the master toy licensee and will create an expansive line of toys set to launch in spring 2017.
“We are excited to work with DreamWorks Animation on the resurgence of such a beloved brand, and are looking forward to providing nostalgic fans and new audiences with a heroic space adventure toy line,” said Thomas Chan, CEO of Playmates Toys. “We are dedicated to developing an innovative line of toys that will bring the series to life, allowing fans to be immersed in the epic adventures of Voltron, as the team liberates the universe.”
“Voltron is an incredible property, rich with mythology and lore, and we couldn’t be more excited to collaborate with Playmates Toys to bring this legendary defender to life off the screen,” said Tim Erickson, Global Head of Licensing, DreamWorks Animation. “Voltron: Legendary Defender is an action-packed series that will have kids lining up to see what Playmates has in store.”
Voltron: Legendary Defender follows five unsuspecting teenagers as they are transported from Earth into the middle of a sprawling intergalactic war and become pilots for five mystical robotic lions in a battle to protect the universe from evil. Only through the true power of teamwork can they unite their lions to form the mighty warrior known as Voltron. Voltron: Legendary Defender premieres on Netflix in 2016.
About Playmates Toys
With a 50-year history, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry, with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, one of today’s top-selling male action brands. From its offices in Hong Kong and California, Playmates Toys designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://facebook.com/TMNTPlay.