Sutikki, Playmates, Kick Off New Girls Brand “Kuroba!”
Alli Matteo/Coyne PR (Playmates Toys)
Sutikki, the kids and family division of Bento Box Entertainment, has unveiled Kuroba!™, a new toy-based brand that will launch on YouTube and at retail this summer in the U.S.
EL SEGUNDO, Calif., May 21, 2018 — Currently in production as a series of animated YouTube shorts, Kuroba! features powerful spirits, called Kuroba, who have lived in peace and friendship for many years, bringing harmony to the world. However, a mysterious mishap has upset this balance, causing the Kuroba to become mashed-up combinations of one another—unleashing mischief and mayhem upon the Earth. In the YouTube series, three young girls have been chosen to become Kuroba Keepers and are tasked with finding these spirits and restoring harmony back to the world.
In addition to the YouTube series, the brand will aim to offer its audience a toy experience that blends collectability with customization and competition. To achieve this, Sutikki has appointed Playmates Toys as the master toy partner for the brand and will roll out a range of products beginning this summer. An international roll-out is also planned for spring 2019.
"Kuroba! has the potential to be the next big toy phenomenon for young girls,” says Karl Aaronian, Sr. Vice President of Marketing at Playmates Toys. “The brand takes a remarkable toy innovation, combines it with a familiar and proven form of game play, and weaves in customization and collectability to make it a genuinely original offering.”
Sutikki licensed the patented and proprietary toy innovation of the Kuroba! brand from Boti Global, a Hong Kong-based company, to develop an animation and merchandising program based on this toy ideation.
“We are proud to be able to build great content from the ground up with compelling characters and a deep mythology that will connect kids to the experience of playing with Kuroba,” says Irene Weibel, co-founder, Sutikki. “YouTube is the perfect home for these shorts that feature friendship, comedy and epic Kuroba battles.”
About Playmates Toys
With a history of over 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Voltron Legendary Defender, Ben 10 and Mysticons. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide.
Sutikki (Japanese for “sticky”) is the kids and family division of Bento Box Entertainment. Founded in 2016 by executives Irene Weibel and Andrew Kerr, Sutikki (sutikki.com) creates, produces, distributes and merchandises compelling content built for today’s kids aged 2-11. Sutikki believes in the power of story and its ability to drive commercial success globally.
About BOTI Global Ltd
BOTI stands for “Big On Toy Innovation” and is a Hong Kong-based toy company founded in September 2012 by Nico Blauw and Stephan G. Volcke. The company is dedicated to the development and marketing of innovative, entertaining toys for kids around the world. The company focuses on its core competencies of building brands, creating innovative products, and delivering great customer service—and is proud to partner with leading entertainment companies, toy manufacturers, and inventors.