Teenage Mutant Ninja Turtles Toy Line is Packed with Ninja Action for the Holiday Season

Tori Fernandes/ Nickelodeon

Alli Matteo / Coyne PR                                                                  

Playmates Toys Offers Expanded Toy Line Inspired by Nickelodeon’s Hit CG-Animated Show

El Segundo, CA (September 26, 2013) – Considered one of the most popular kids' entertainment brands of the 1980s, Teenage Mutant Ninja Turtles® made a totally epic return in September 2012 with the launch of a CG-animated television show on Nickelodeon and an all-new toy line inspired by the show from Playmates Toys, the driving force behind the global toy sensation for decades. Within just one year of its return, Teenage Mutant Ninja Turtles has once again become the number one action figure line in the toy industry. Stemming from this success, Playmates Toys has expanded its toy line and is introducing all-new products packed with Ninja fun for the holiday season.

The action-packed next generation of the Teenage Mutant Ninja Turtles toy line features a vast assortment of action figures, vehicles, playsets and role play gear. Whether kids want to practice their Ninjutsu moves as they transform themselves into their favorite Turtle or drive the Turtles into battle with a remote-controlled vehicle, the assortment provides kids with countless ways to experience unique ninja play.

“During the past year, the launch of the all-new Teenage Mutant Ninja Turtles toy line proved to be a huge success, allowing a new generation of kids to experience the distinctive Turtle mix of humor, action and fun-loving personalities,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “We’re delighted to introduce our extensive holiday product lineup, which provides parents with the ability to surprise kids with exciting new ways to bring their favorite Turtles to life though a unique play experience.”

“Playmates Toys continues to do an awesome job developing new toys that capture the look, humor and feel of the Teenage Mutant Ninja Turtles from the hit series,” said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon. “After a tremendously successful season one, we’re excited for the second season of the Teenage Mutant Ninja Turtles to premiere this fall, as well as the launch of additional toys for fans of all ages.”

Highlights of the all-new holiday 2013 Teenage Mutant Ninja Turtles line from Playmates Toys include the following:

Action Figures
New waves of Basic Action Figures have been introduced throughout the year, including Leatherhead, Baxter Stockman, Cockroach Terminator, as well as Stealth Tech Leonardo, Raphael, Donatello and Michelangelo. The October wave includes a Mouser 7-pack, Spider Bytez and a newly sculpted Shredder figure featuring a removable helmet and cape. The highly detailed basic action figures contain more than 12 points of articulation and are uniquely sculpted, with heights anging from 4.25” to 5.5.”  Each figure is compatible with most of the vehicles and playsets in the line.

Deluxe Action Figures
With the ability to fling out projectiles to take out the enemy, the Flingers Deluxe Action Figures come fully equipped and ready for battle! Kids simply load the different projectiles into the backpacks of each figure, roll the figures across a hard surface and watch as the contents of their backpacks launch! Each figure comes decked out in battle armor and with personal projectiles. Leonardo launches 10 sewer lids, Michelangelo includes 10 pizza pie discs, Donatello includes 3 Bo Staffs and Raphael includes 3 Sai weapons.

Leonardo, Raphael, Donatello and Michelangelo are always ready for a battle against Shredder and the evil Foot Clan, and now the Turtles can be thrown into the battle with the Throw N’ Battle Deluxe Figures. Decked out in their night ninja outfits, the Throw N’ Battle Turtles start out in stealth mode with their legs and arms folded behind their head.  Give them a toss into the battle and they spring to their feet, unleash their weapons and are ready to take out Shredder and the Foot! 

Remote Control Vehicles
Drive the Turtles into their next battle with the Ninja Control Shellraiser, a full function, remote control vehicle. From rail-riding to street-surfing, Donatello’s customized combat creation packs a powerful punch. With the green team all aboard, the Turtles will cream the Kraang with a frenzy of fast-firing sewer covers. This vehicle comes with full-steering remote-control action, as well as the ability to control the rapid-fire sewer-cover cannon. The Ninja Control Shellraiser is compatible with most Turtles basic action figures (sold separately).

The ultimate playset for Teenage Mutant Ninja Turtle fans, the Secret Sewer Lair Playset is big, and ready for Ninja battle action!  This playset will have kids creating their own Lair of excitement as they become the leader of the pack, swinging into action, training the Turtles and defeating Shredder once and for all! Standing 42 inches tall and resembling the Sewer Lair that is home to the Turtles in the TV show, the Secret Sewer Lair includes more than 20 different exciting Ninja features.

Role Play
Kids can immediately transform themselves into their favorite Teenage Mutant Ninja Turtle with the Ninja Turtles Deluxe Mask Assortment!  This deluxe assortment includes masks for Leonardo, Raphael, Donatello and Michelangelo just as they appear in the hit TV show.  The one size fits all masks include the Turtles signature colored bandana, an elastic strap and a soft rubber inner mask for comfort and fit.

The transformation into a hero-in-a-half shell is not complete without having the authentic Teenage Mutant Ninja Turtles Combat Shell!  This tough as nails, one size fits all, PVC plastic Turtle shell includes adjustable straps that fit over the shoulders and around the waist.  The shell is compatible with the Ninja Combat Gear role play weapons and includes two holsters on the right and left backside of the shell to hold kids’ weapons as they get ready for battle. The shell also includes an inner handle so kids can remove the shell from their back and use it as a front shield.

Soft Body Figures
Kids can practice their Ninjutsu moves with the new Ninja Practice Pals. With over 10 unique phrases and karate sounds, these fully interactive soft body Turtles provide audio responses to kids’ sparring hits as they develop their Secret Kata. The Ninja Practice Pals include Leonardo and Raphael, and both are available exclusively at Walmart.

Dojo Collection
Kids can prepare their Turtles for battle with the Ninja in Training Dojo Action Figures. Each 11-inch articulated figure is equipped with their own specialized Dojo Ninja Training Gear, which includes a removable helmet, chest and body armor and their own training weapons. Collection includes Leonardo, Raphael, Donatello and Michelangelo.

With the Teenage Mutant Ninja Turtles Dojo Soft Foam Role Play Weapons, kids can be ready for battle against the Foot Clan. Just like the Turtles’ core weapons as seen in the hit TV show, each role play weapon is constructed of soft foam, allowing for safe, fun Ninja action! The assortment includes Leonardo’s Katana Sword, Donatello’s Bo Staff with blade, Raphael’s twin Sais and Michelangelo’s Nunchucks. 

In order to become a true Ninja Master, kids have to train first!  Standing 36 inches tall, the inflatable, two-sided Teenage Mutant Ninja Turtles Dojo Training Bag allows kids to train with the Turtles on one side, or battle against Shredder and the Foot Clan on the other side.

The Teenage Mutant Ninja Turtles Dojo Ninja Star Blaster will stop Shredder in his tracks! Kids can strap the Blaster onto their forearms and hands, load the chamber with the 6 soft foam ninja star projectiles (included) and pull the rapid fire trigger to blast the ninja stars up to 20 feet!  (No batteries required)

Kids can Turtle-up to punch, block and ninja chop with the Teenage Mutant Ninja Turtles Dojo Inflatable Training Hands!  The one size fits all inflatable hands feature authentic Ninja Turtles styling, are easy to inflate and are a safe, fun way for kids to battle and defeat Shredder and the Foot Clan! The set includes one pair of hands.


About Playmates Toys
With a history of over 40 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS and WATERBABIES. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com or http://facebook.com/playmatestoys.

About Nickelodeon
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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