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Playmates Toys, Inc. is very sensitive to the privacy concerns of visitors of all ages to our website, and is committed to safeguarding any personal information collected through our website. Because some of our website visitors may be children, we make an effort to develop content that is suitable for children and safeguard their privacy while they browse our website. The following information is a summary of our information collection and use practices, which may vary from time to time. We hope that this information will help our visitors of all ages to have a rewarding experience on line.

Collection of Information

As a general policy, we do not automatically collect personal information from visitors to our website. Of course, certain non-personal information of visitors is recorded by the standard operation of our Internet servers. This information is used primarily to provide an enhanced online experience for the visitor. Information tracked includes the type of operating system in use (e.g., Macintosh, Windows) and the type of browser being used by the visitor (e.g., Google, Firefox, Internet Explorer). Other uses of this information include internal review of the number of visitors to the site—but only in an aggregate and non-personally identifiable form.

We sometimes collect personally identifiable information and demographic information regarding visitors to our website (such as e-mail address, first and last name, age, gender, home or other physical address, or telephone number, hobbies and preferences) but ONLY when visitors voluntarily submit such information to us. For example, we may collect such information when visitors fill in our Contact Form, register for sweepstakes or contests, or submit content or suggestions to us.

Use of Information

We may use information we collect, including personally identifiable information voluntarily submitted to us by our visitors, for any of the following purposes: (1) to help us better understand visitors’ use of our site; (2) to improve the design and content of our site; (3) to respond to specific requests from our visitors; (4) to obtain parental consent for visitors under 13 years of age, whenever necessary; (5) to provide any necessary notices to our visitors or their parents or guardians, whenever necessary; (6) to protect the security or integrity of our site when necessary; (7) to fulfill prizes; (8) to fulfill club materials; and (9) to offer programs, products and services. We will not use personally identifiable information in ways that are materially different from the uses described above, without first notifying visitors of such use, and obtaining parental consent whenever necessary for any such use.

Sharing of Information with Third Parties

Unless otherwise disclosed more specifically during our collection of information, we do not disclose information we collect to third parties outside of Playmates Toys, Inc., except when disclosure may be required by law, or when requested by a law enforcement agency. Sometimes, we may use agents or contractors outside of Playmates Toys, Inc. to help us provide services to visitors to our website, such as when we conduct contests or promotions. In these cases, we require that the agents and contractors we use also keep the information confidential and that they use the information ONLY in connection with the specific services they are providing for us. We will not transfer or otherwise disclose personally identifiable information in ways that are materially different from the types of transfers and disclosures described above, without notifying visitors of such transfers or disclosures, and obtaining parental consent whenever necessary for any such transfers or disclosures.

Playmates Toys, Inc. may operate a variety of websites that are accessible through Playmates Toys, Inc.’s home website. To the extent that any of the other sites operated by Playmates Toys, Inc. and accessible through Playmates Toys, Inc.’s home website have different information practices or policies, those different practices or policies will be stated and applicable at those sites.

Playmates Toys, Inc’s websites also may contain links to websites operated by others whose information practices may differ from Playmates Toys, Inc’s practices. Visitors always should consult the privacy policies contained on other websites they visit because those sites ARE NOT COVERED by Playmates Toys, Inc’s privacy policy and may follow procedures that are different from Playmates Toys, Inc’s information practices.


When you view our website, we may store some information on your computer. This information will be in the form of a “Cookie,” which is a small text file that we place in visitors’ computer browsers to store their preferences. Cookies help us in many ways. For example, Cookies allow us to tailor the site to better match your interests and preferences. With most Internet Browsers, you can erase Cookies from your computer hard drive, block all Cookies, or receive a warning before a Cookie is stored. Please refer to your Browser instructions or help screen to learn more about these functions. Playmates Toys does not combine data collected from Cookies with personally identifiable information collected from users via web forms.


Playmates Toys, Inc. believes that parents and guardians should supervise their children’s online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their name, address, and other personal information without your permission.

In our effort to comply with the Children’s Online Privacy Protection Act (COPPA), you should also know that Playmates Toys, Inc. will not knowingly collect and store personally identifiable information from visitors under 13 years of age without first obtaining verifiable parental consent, unless we exempt from doing so under COPPA guidelines. Also, if and whn applicable, parent will have the option to agree to the collection and use of their child’s personal information without consenting to the disclosure of such information to third parties.

If Playmates Toys collects and stores personally identifiable information from children visitors, under COPPA, parents have the option to do any of the following: (1) access or correct any errors contained in the personally identifiable information that the Playmates Toys, Inc. website has collected and stored from your child; (2) request to have this information deleted; (3) request that Playmates Toys, Inc. no longer collect or use the personally identifiable information collected from your child; or (4) request that personally identifiable information collected from your child not be disclosed to third parties, except when required by law. TO make any such requests, please use the contact information provided at the bottom of this policy.

To learn more about COPPA, please consult this simple one-page informational guide from the kidSAFE Seal Program.


The security of your personal information is important to us. We use Security Sockets Layer (SSL) encryption technology to encrypt sensitive personal information (such as your address and phone number) before it travels over the internet.

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Website, you can contact us via our Contact Form or by emailing


Your access to and use of this site is subject to the above privacy terms and conditions and all applicable laws. By accessing and browsing this site, you accept, without limitation or qualification, these terms and conditions. Playmates Toys, Inc. may at any time revise these privacy terms and conditions. You are bound by any such revisions and should therefore periodically visit this page to review the then current privacy terms and conditions to which you are bound.

If you have questions regarding the Playmates Toys, Inc.’s Privacy Statement, please contact:


Playmates Toys
909 N. Pacific Coast Highway, Suite 800
El Segundo, CA 90245

Phone: 310-252-8000

Effective Date: 7/01/2023