New Toy Line Featuring YouTube Children’s Favorites “Vlad & Niki” Lands At Target June 24

Sarah Gumina or Ron Antonette or 

With Nearly 100 Billion Global YouTube Views In 18 Languages, Adventures of Two Brothers, Ages 8 and 6, Provide Great Fun for Preschoolers

EL SEGUNDO, Calif. (June 21, 2021) — Toys based on entertainment properties are not new, but toys inspired by YouTube channels is a new trend in the retail space. Arriving at Target stores and the week of June 21st is a line of figures, vehicles and playsets based on the powerhouse children’s YouTube channel “Vlad & Niki,” produced by Playmates Toys. “Vlad & Niki” channels have over 181 million subscribers worldwide in multiple languages who follow the whimsical, imaginary adventures of two siblings and their family.

Just like Vlad and Niki’s brotherly antics, family fun and imagination, the new line from Playmates affords preschoolers the opportunity to create their own make-believe adventures. The siblings Vlad, age 8, and Niki, age 6, share their world of creative and imaginative play in a Vlad & Niki Toy Collection that features race car driver, superhero and firefighter themes, a creative rocket ship playset with figures and vehicles, and more.

The first fun-filled items – Vlad & Niki Crazy Rocketship Playset and Vlad & Niki 3” Figures – debut at Target this month, with other themed products arriving at all retailers later this summer.

Children can take fully articulated Vlad & Niki Figures along with them to create their own adventures. Find and collect Superhero Vlad, Superhero Niki, Racer Niki, Firefighter Vlad, and Everyday Dress Vlad and Everyday Dress Niki. ($8.99 SRP each)

The Vlad & Niki Crazy Rocketship Playset includes everything kids need to create hours of fun-filled adventures. The Rocketship opens up to a two-level themed playset, and includes four themed, fully articulated figures, two vehicles, water squirter, sticker sheet and rub-on tattoos. ($39.99 SRP)


About Playmates Toys

With a history of more than 50 years, Playmates Toys is among the most well-respected and innovative marketing and distribution companies in the global toy industry, with a proven record of creating imaginative products and developing and managing profitable, long-term brand franchises.  Key brands include Teenage Mutant Ninja Turtles, Spy Ninjas, Miraculous Ladybug, Godzilla vs. Kong, Ben 10 and more. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 80 countries worldwide. For more information, visit

About “Vlad & Niki” 

“Vlad & Niki” is the global preschool phenomenon and highest rated boys channel on YouTube starring the imaginative personalities and antics of brothers Vlad and Niki, who are showcased in non-stop fun and crazy adventures. Since launching on YouTube in 2018, "Vlad & Niki" has attracted more than 181+million subscribers worldwide, 68+ million subscribers to their English Channel and 99+ billion views, while averaging five billion monthly views on 21 channels and translated into 18 languages. Each episode is produced with a creative mix of live action, animation and music to create comedic videos for the preschool demographic. "Vlad & Niki" is headed by co-founders Sergey and Victoria Vashketov, the parents of global superstar kidfluencers Vlad and Niki.  For more information visit “Vlad & Niki” on YouTube at 

You’re about to leave the Playmates Toys website.

Other websites may contain shopping or other content that is not under Playmates Toys’ control and may be inappropriate for children under 13.

Continue to

Stay here.