Playmates Toys Unveils Captivating New Product Lines at Toy Fair

Alli Matteo
Coyne Public Relations

Teenage Mutant Ninja Turtles Make Epic Return and Hearts For Hearts Girls Embraces New Cultures From Around the World

El Segundo, CA (February 12, 2012) – Playmates Toys, a leading marketing and distribution company in the global toy industry, will unveil several new product lines at Toy Fair in New York City, February 12-15, Booth #1829, that have plenty of action and excitement for both boys and girls. Fresh from the sewer and leading the pack of new products, Teenage Mutant Ninja Turtles are making a totally epic return. Playmates Toys is captivating the hearts of girls as well, with expansions to its Hearts For Hearts Girls doll line, the re-launch of the incredibly popular Waterbabies line and a charming new collection inspired by Build-A-Bear Workshop®.

One of the most popular kids' entertainment brands for the past 25 years, Teenage Mutant Ninja Turtles will emerge from the sewers just in time for Toy Fair. Playmates Toys has been the driving force behind the global toy sensation for decades and is now unveiling an incredible new product line consisting of all-new TMNT basic and deluxe action figures, playsets, and vehicles, as well as Ninja role-play gear to really get kids in on all the action. Inspired by Nickelodeon's all-new CG-animated Teenage Mutant Ninja Turtles, currently in production at the Nickelodeon Animation Studio in Burbank, Calif., the series is set to premiere in Fall 2012.

"A world-class phenomenon, the original Teenage Mutant Ninja Turtles captured the attention of kids with its iconic band of four reptile brothers," said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. "Playmates is thrilled to reach a whole new generation of fans by taking the best of the original Teenage Mutant Ninja Turtles and updating them in exciting new ways. The new toy line provides kids today with the pleasure of recreating that one-of-a-kind 'Ninja Turtles' experience."

Playmates Toys is also unveiling three new product lines that are sure to grab the hearts of little girls. From dolls that empower girls to give back, to a baby reborn to a new generation, this collection will not only offer exciting new play value, but will instill the power of learning in fun new ways.

"We're extremely proud to debut the diverse new offerings for girls this year," said Gina Beebe, Senior Vice President of Girls Marketing, Playmates Toys. "These new products are a perfect combination of education and entertainment for parents who are looking for unique and interactive ways to expose their daughters to products that go beyond the usual idea of play. For example, the Hearts for Hearts Girls doll line is an excellent way for parents to teach their daughters about different cultures and how they, too, can become agents of change in their communities, their countries, and around the world."

A charitable doll line and fashion collection from Playmates Toys, Hearts for Hearts Girls has quickly been growing in popularity and will be introducing three new dolls at Toy Fair. Each doll in the line represents a real girl from a real place around the world, and each has a story to share. The new additions to the line represent the Navajo Nation, Brazil, and New Orleans, and all nine dolls in the line come to life with a fully interactive website that lets girls discover different cultures, hear about girls just like them and learn how they too can make an impact, since girl power is global. A portion of each doll sale is donated to a non-profit organization that helps children from that doll's country. Playmates Toys is working with non-profit partner World Vision to make this happen.

Giving birth to a new generation of baby dolls, Playmates Toys is re-launching the incredibly popular Waterbabies line. The water-filled dolls that offer a unique play experience for girls were first introduced in 1991, and quickly became a favorite among girls in America. Each unique doll features patented water-filled technology to simulate the look and feel of a real baby, and the new line features fresh themes and fashions, giving a modern twist to these beloved baby dolls, while still embracing the classic caring and nurturing play pattern. Included in the line are babies that tell the story of what each dreams of becoming, twins, and babies that giggle when their tummy is gently tickled.

Playmates Toys is also bringing Build-A-Bear Workshop further into the hearts of girls with a charming new collection of figures and playsets. The new Build-A-Bear Workshop Collection from Playmates Toys includes dressable animal friend figures, outfits and accessories, as well as play environments that encourage girls to unleash their imagination and to express their creativity. Girls can mix and match the entire collection to engage in the most creative play imaginable! First introduced in 1997, Build-A-Bear Workshop has since become one of the most popular plush brands in the world, delighting kids with an interactive make-your-own stuffed animal experience.

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