The New Miraculous:™ Tales Of Ladybug & Cat Noir Toy Line From Playmates Toys And ZAG Labs

Sarah Gumina or Ron Antonette or 

EL SEGUNDO, CALIF. (September 1, 2021) — The magic of the hit animated series, Miraculous: Tales of Ladybug & Cat Noir comes to life as fashion dolls and a playset arrive at retail from Playmates Toys and ZAG Labs. The new line mirrors the look and content of the series, from its sleek CGI aesthetic to incorporating key storyline elements including outfits, Miraculous accessories, and the character’s unique powerful Kwamis. (In the story, Kwamis are the small, divine—and very cute—beings that each give character a unique power through wearing their "Miraculous").

Dressed in their signature outfits, each action doll features 15 points of articulation for dynamic poseability and play. Packaged in eye-popping color to match the signature colors of each character, the line includes the below dolls and accessories.

Miraculous Heroez Ladybug Fashion Doll
The 10.5" Ladybug Fashion Doll has her signature blue hair and comes with all her most important accessories to save Paris (or just hang out on a rooftop with Cat Noir!). The set includes Ladybug superhero fashion, removable Ladybug shoes, her kwami "TIKKI," removable Miraculous earrings, and Ladybug yoyo. 

Miraculous Heroez Cat Noir Action Doll
The 11" Cat Noir Fashion Doll is ready to follow his crush, Ladybug, through Paris to take on Hawk Moth! He comes packaged with his Cat Noir superhero fashion, removable boots, belt/tail and wrist gauntlets, his kwami "PLAGG," and his staff tool.

Miraculous Heroez Queen Bee Fashion Doll
The 10.5" Queen Bee Fashion Doll has a gorgeous hive of blonde hair and comes with everything to help her frenemies save the day: superhero fashion, removable Queen Bee shoes, her kwami "POLLEN," removable Miraculous bee comb, and her hive weapon!

Miraculous Heroez Rena Rouge Fashion Doll
The 10.5" Rena Rouge Fashion Doll has her beautiful, long, fox-orange hair and everything she needs to lend a superhero hand! She always has Ladybug's back! She comes with her Rena Rouge superhero fashion and removable shoes, her kwami "TRIXX," her fox headband, removable Miraculous pendant, and her Flute tool!

Miraculous Heroez Marinette Fashion Doll
When not in her superhero guise as Ladybug, Marinette is all about chic, justice and the Parisian way! The 10.5" Marinette Fashion Doll comes with her signature pink pants, white tee with cherry blossom print, jacket, removable shoes, her kwami "TIKKI," and super adorbs crossbody purse!

Marinette’s 2-in-1 Playset
This amazing playset stands 25" tall and features Marinette's bedroom and a rooftop balcony (with a secret flip-open hatch) for the ultimate "friends" hangout! The playset includes Marinette’s design desk, rolling office chair, a laptop,  super-sleek chaise lounge, a swiveling mirror, and colorful round area rug.

Look for these and other Miraculous: Tales of Ladybug & Cat Noir products, coming from Playmates Toys!

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About Playmates Toys

With a history of more than 50 years, Playmates Toys is among the most well-respected and innovative marketing and distribution companies in the global toy industry, with a proven record of creating imaginative products and developing and managing profitable, long-term brand franchises.  Key brands include Teenage Mutant Ninja Turtles, Spy Ninjas, Miraculous Ladybug, Godzilla vs. Kong, Ben 10 and more. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 80 countries worldwide. For more information, visit

About ZAG Labs

ZAG is a private firm specializing in kids and family entertainment franchises. ZAG's multiple divisions include ZAG Labs, which develops state-of-the-art audio visual products and toys fueled by their stories. "At ZAG LAB, our content inspires our products and our products challenge our content."

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